marga dela cruz

HI THERE I’m Margarita Dela Cruz
Marketing and Communications Student.

  • 5+ Leadership Experience
  • 3 Internships
  • 20+ Projects

About Me

A Marketing Management graduate from De La Salle University Philippines. Skilled in end-to-end project management, marketing, and e-commerce. Competency in the field includes marketing strategies, influencer & client relations, and brand activations. In line with this, I am experienced in early-stage start-ups after working with AnyMind Philippines, 8Media, and BeautyMnl. Currently living in Belgium earning an International Communications and Media Degree. I am always looking for opportunities to learn, grow, and innovate! I aspire to one day work for socially impactful, mission-driven organizations.

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Core Skills

  • Project Management
  • Campaign Management
  • Client Relations
  • E-commerce

Other Skills

  • Graphic Design
  • Video Production
  • HTML
  • Facebook and Google Ads

Work Experience

2021 - 2022

BeautyMnl

Category Operations Associate

With a team of four, managed the End-to-End Campaign Execution for 20+ Sitewide Sales and secured Merchant Promotions with over 300 Merchants participating per Campaign. Spearheaded the Corporate Sales for Electronic Gift Card Distribution and sold over 7 Million Pesos worth of EGCs to Merchant Partners in 1 year. Oversaw the VIP Program & VIP Freebie Replenishment; Launched the first-ever Virtual VIP Parties & VIP Raffle Promos.

  • Conceptualized branding, communications, and promotions for SitewideSales.
  • Created Communication Frameworks for push notifications, emails, and website collateral (carousels & promo boxes) for Sitewide Sales.
  • Optimized internal processes and campaign strategies through competitive analysis, post-mortem reports, and new systems for quality assessment of promotions & promotion execution.
2020 - 2020

ANYMIND GROUP Philippines

Influencer Marketing Intern

Managed B2B Campaigns for L’Oreal, Garnier, LBC, GCash, & BDO and Executed KOL Proposals, Financial and Legal Documents, Negotiations, and Social Media Monitoring for over 100+ KOLs

  • Achieved 107% of projected Total Reach for Macro influencers for the L’Oreal 9.30 Lazada Campaign
  • Increased company brand equity through influencer relationship management that led to securing 100+ KOLs (Micro and Macro) to the AnyCreator platform

Academic Acheievements

2020 - 2021

Santugon Sa Tawag Ng Panahon

President

Led one of the main socio-political organizations and directly handled the National Affairs, Legal Teams, and External Affairs of the oranization.

  • Executed 30 Advocacy Projects consisting of both digital and on-ground, with over 300 Santugon members.
  • Organized 23 online webinars and workshops with an average of 100 participants and 24,000 views
  • Achieved a sweeping victory and won 74% seats of the University Student Government Special Elections 2019
2017 - 2018

University Student Government

Chief Operating Officer, Office of the Vice-President for Internal Affairs

Mobilized the Creatives, Operations, and Financial affairs of the office and Supervised 34+ university-wide student initiatives and events.

  • Spearheaded the Animo Concert under the annual DLSU Christmas Tree Lighting that was attended by 200 individuals.
  • Pioneered the 24-Hour Study Areas and Honesty Store in the Gokongwei Building that benefited a minimum of 150 students per night

Latest works

AnyMind Group Website (UX Design)

The website that got my groupmates and I the best thesis award! Come and check out the AnyMind Group Microsite that we designed to help the company to localize into the Philippine Market

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anymind website

Branded Designs (Photoshop)

As a Marketing and Communications Student, I am often tasked to create marketing material for class. In this project, you can find my best works for brands like Glossier, McDonalds, and more!

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photoshop

VIP Party (Online Event)

During my time working for BeautyMNL, a e-commerce platform in the Philippine, I worked on the first VIP parties for our most valuable customers. Discover how we found new ways to connect with these customers.

Details
BeautyMnl