AnyMind Website

Established in 2016, AnyMind Group is a start-up marketing tech company founded by Kosuke Sogo and Otohiko Kozutsumi. The company has since developed into a brand enablement platform that utilizes technology to provide seamless data utilization, driven with a purpose to make every business borderless. Driven by the “Growth for Everyone” philosophy, the company has made its mission to create an open world where the potential of individuals and businesses are maximized.

For my thesis project, one of our marketing strategies for AnyMind Group Philippines was to create a Local Microsite for the Philippine Market. AnyMind Group currently has one website that serves as a central website for all AnyMind locations. We proposed the localization of the AnyMind website in order to strengthen the position of the company within the Philippines. Through localization, AnyMind will be able to (1) build trust and credibility, (2) establish consistency in branding, (3) improve segmentation, (4) to drive better online search results, and (5) optimize lead generation.